Product photos can also be art when it is Paul K. taking them. Just by looking at them, we can find his personal touch, his uniquely distinctive style. The fusion between this style and these high-quality, if not exceptional products is such that the pages of a magazine can barely contain the explosion of fashion it triggers, thus enhancing the objects displayed in the natural setting created by the photograph’s chiaroscuro. All of which is finally exhibited on a background specially chosen by the artist-photographer. But there is another magic ingredient necessary to this recipe for success: the close collaboration between the artist and the client who created the object.

We feel the life given to the lights and the character of a place when we leaf through a prestige magazine, when we come across a photo taken by Paul K. The latter captivates us, catches our eye, and has us looking for the name of the artist who stands out from the crowd.